Avoid a Public Relations Nightmare on Social Media: 5 Dos & Don’ts to Social Media PR
Social media is an excellent public relations (PR) medium because it is quick and efficient. As a PR tool, social media improves brand awareness, engages
Social media is an excellent public relations (PR) medium because it is quick and efficient. As a PR tool, social media improves brand awareness, engages
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EggCetera Café is two local restaurants in Mokena, Illinois, which is just outside of Chicago. They specialize in breakfast fare that is homemade and served with a friendly attitude.
The client needed more consistent and higher-level content that would draw in new customers and engage with the local community.
We focused on creating a uniform look of content that would be shared three times a week across Facebook, Instagram, and X. To expand their reach, we boosted two posts a month to catch people as they traveled through Mokena and enticed locals to eat at their restaurants.
Mankato Brewery is a small craft brewer in south-central Minnesota. They run events and concerts in addition to brewing beer.
The client needed more content and consistent posting. They were previously posting events and beer releases as they came up, which limits their reach and engagement.
We focused on creating regular content with three posts a week. Then, to increase their engagement and reach, we boost two posts a month.
We decided that organic and paid social media was the best course of action. With the organic content, we post three times a week across Facebook, LinkedIn, X, and Instagram. We focus on LinkedIn to connect with businesses and increase leads by boosting one post a week to director-level and accounting professionals.
The client wanted to uniquely celebrate and educate anglers and boaters of every experience on all things American waterways. Their goal was to share resources, especially their blog, with as many like-minded people as possible.
We focused on creating daily posts directed to a recent blog article to engage current followers. In order to reach new people, we boosted two to four posts every week, plus additional video posts produced by the client.
We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.
Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.
There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.
“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”