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Avoid a Public Relations Nightmare on Social Media: 5 Dos & Don’ts to Social Media PR

Avoid a Public Relations Nightmare on Social Media: 5 Dos & Don’ts to Social Media PR

Social media is an excellent public relations (PR) medium because it is quick and efficient. As a PR tool, social media improves brand awareness, engages customers, and manages a business’s online reputation. That does not mean that it’s easy peasy, especially when negative comments and reviews roll in. What should you do and not do on social media for quality PR?


1. Monitor your social media channels regularly

Regularly monitoring your social media channels means watching comments, messages, and mentions. Doing enables you to quickly respond to issues or concerns and show your audience you are attentive and responsive.

2. Engage with your audience

Social media is all about building relationships, so it’s important to actively respond to comments and messages promptly and professionally. It is the ideal space to ask questions, start conversations, and share valuable content.

3. Be proactive

Use social media to share information about your brand, products, and services. Share

behind-the-scenes content, new product launches, or special promotions to keep your audience engaged and informed and build excitement around your brand.


1. Ignore negative comments

Ignoring negative comments or reviews can make your brand seem unresponsive and uncaring. Turn negative feedback into a positive experience and provide the best possible customer experience by responding professionally and addressing concerns.

2. Be too promotional

While social media is a valuable marketing tool, avoid being too promotional. Instead, focus on building relationships and providing value to users by sharing educational content, industry news, and tips and tricks related to your products or services.

3. Be confrontational

Avoid engaging in arguments or confrontations with followers or other brands. It can quickly become a PR disaster and damage your brand’s reputation. Stay professional and always strive to maintain a positive image for your brand.

Build a strong, positive online presence for your brand by following the dos and don’ts above.

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”