Social media is an excellent public relations (PR) medium because it is quick and efficient. As a PR tool, social media improves brand awareness, engages customers, and manages a business’s online reputation. That does not mean that it’s easy peasy, especially when negative comments and reviews roll in. What should you do and not do on social media for quality PR?
1. Monitor your social media channels regularly
Regularly monitoring your social media channels means watching comments, messages, and mentions. Doing enables you to quickly respond to issues or concerns and show your audience you are attentive and responsive.
2. Engage with your audience
Social media is all about building relationships, so it’s important to actively respond to comments and messages promptly and professionally. It is the ideal space to ask questions, start conversations, and share valuable content.
3. Be proactive
Use social media to share information about your brand, products, and services. Share
behind-the-scenes content, new product launches, or special promotions to keep your audience engaged and informed and build excitement around your brand.
1. Ignore negative comments
Ignoring negative comments or reviews can make your brand seem unresponsive and uncaring. Turn negative feedback into a positive experience and provide the best possible customer experience by responding professionally and addressing concerns.
2. Be too promotional
While social media is a valuable marketing tool, avoid being too promotional. Instead, focus on building relationships and providing value to users by sharing educational content, industry news, and tips and tricks related to your products or services.
3. Be confrontational
Avoid engaging in arguments or confrontations with followers or other brands. It can quickly become a PR disaster and damage your brand’s reputation. Stay professional and always strive to maintain a positive image for your brand.
Build a strong, positive online presence for your brand by following the dos and don’ts above.