Empowering Businesses Through Digital Growth Since 1986.

Is a Recession Coming?

Is a Recession Coming?

Digital Marketing Tips in a Recession

3 Ways to Use Digital Marketing to Navigate a Potential Recession

Everyone feels the toil of growing inflation, increased interest rates, and changing markets. It could mean we are headed into a recession, but that does not mean guaranteed business failure. Digital marketing can be an effective way for businesses to continue reaching their target audience and driving revenue. While some businesses may be hesitant to invest in marketing during a recession, it can actually be an opportune time to gain a competitive advantage and strengthen brand loyalty. Here are some tips for navigating digital marketing during a potential recession:

1. Review & Adjust Your Budget

During a recession, it is important to be mindful of your budget and make adjustments as necessary. Many businesses make what they believe are the easiest budget cuts, like slashing their entire marketing budget and relying heavily on word of mouth and regular customers. Yet, this can spell guaranteed doom by decreasing awareness and interest in a business. Instead, consider reallocating funds from traditional advertising channels to digital marketing initiatives that are more cost-effective and measurable. People will need your business but need to know you are still there.

2. Focus on a Target Audience & Retention

In times of economic uncertainty, understanding your target audience and their changing needs is more important than ever. Use data and analytics to identify key demographics and tailor your messaging accordingly. Acquiring new customers is also more difficult and expensive, so focus on existing customers and target audiences. Focus

on building and maintaining strong relations through targeted email campaigns, loyalty programs, and personalized messaging.

3. Leverage Social Media

Social media can be a powerful tool for building brand awareness, engaging with customers, and driving sales. Consider expanding your reach by investing in paid social media campaigns or influencer partnerships. It can be an inexpensive option to boost your business’s reach to larger and more niche audiences beyond your local community.

By staying agile and adapting your digital marketing strategy to the changing economic landscape, your business can continue to thrive and grow even during uncertain times. If you need help pivoting and further developing your digital marketing, we can help.

Contact us to consider your options at (866) 268-4959 or sales@ppmi.com.

Source: https://www.linkedin.com/pulse/mastering-art-digital-marketing-10-must-know-strategies-daksh-kohli/

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”