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3 Things to Consider When Setting Up Instagram & Facebook Shops

3 Things to Consider When Setting Up Instagram & Facebook Shops

3 Things to Consider When Setting Up Instagram & Facebook Shops

Have you ever been sucked in by a product ad on Instagram or Facebook? We would be lying if we didn’t admit that we’ve clicked on ads for a cute dress from Amazon or a necessary kitchen tool to make our lives easier. By 2025 social commerce sales are expected to reach an excess of $107.17 billion. Shopping on social media is definitely on the rise, which is an excellent opportunity for retail stores.

Setting up an Instagram Shop is not the quickest and easiest task. Here are three things to consider and prepare for:

#1 Domain Verification

Verifying your domain on Facebook will help any business optimize social media. It will enable easier ad creation, avoid being labeled a spam risk, and strengthens your quality score, which benefits your reach. The connection will also make it easier to set up your shop because the platform can pull products from your website into a catalog.

How do you verify your domain?

1. Go to the Domain tab under the Brand Safety section in the Business Settings of your Business Manager.

2. Click add and then paste your root domain (i.e., website.com).

3. Once submitted, you will be given three options to verify your website.

a. Add a meta-tag to the backend of your website.

b. Download and add an HTML file to the root directory.

c. Or Update the DNS TXT record with your domain registrar.

4. From there, click Verify Domain in your business settings.

*The complete instructions can be found here.

#2 Review Meta’s Commerce Eligibility Requirements

While Meta policies are not explicit, they are vital to running a shop. Commercial terms, community guidelines, and standards must be followed. Such requirements include licensing, compliance with the law, posting content you have rights to, and avoiding any language or posting that could be interpreted as spam.

If you ever run into issues with meeting Meta’s policies, there are always additional reviews and a support team you can utilize.

Here’s everything you will need to review.

#3 Don’t Rely on Meta to Get It Right Immediately

How your website is set up and how Meta interprets the data can lead to miscommunication resulting in products incorrectly uploading to the Commerce Manager and not being shoppable on Facebook or Instagram. The easiest way to avoid this is to regularly review your catalog, especially when you launch new products. Find all item issues and failures in the Catalog tab under Data Sources. You can view a report showing what products and issues there are. Common issues are missing information, like descriptions, prices, and links.

Always start at the beginning without missing a step. The best place to start is to ensure everything on the backend is set up correctly, such as verifying your domain and reviewing your page setups and content for policy compliance. If you need help getting your Instagram and Facebook shop off the ground, feel free to ask for help.

Contact us for help today! We’re always available to take your e-commerce to the next level.

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”