Are you keeping up with all of the changes in social media? Elon Musk bought Twitter, TikTok was “interrogated” by Congress, and there’s another dancing trend taking over our newsfeeds. As a small business and B2B marketing specialist, we have compiled three areas you should focus on as you post, share, and engage on social media as a business.
Video is King!
Since 2018, TikTok has taken social media by storm with an eerily accurate algorithm and short 1-3 minute videos across hundreds of niches and communities. As a result, other platforms, like Facebook and Instagram, have been playing catchup with features like Reels.
Influencers are drawn to the creative, limitless, and greater authenticity that videos provide. Whether short-form, live, or long-form, videos are the most engaging types of in-feed social content. 66% of consumers report that short-form videos are the most engaging, with images coming in second with 61% of consumers. Don’t limit your business; get in front of the camera and show off your incredible products and services.
Don’t Avoid Social Issues Be Tactical
Users connect with businesses they can relate to and trust, but that can leave businesses in a sticky area. In a SproutSocial study, 34% of consumers believe it is important for businesses to raise awareness and take a stand on sensitive topics. While pigeonholing your business on one side of an issue can limit your audience, it can also bring consumers to you and encourage them to support your business more than ever.
How can you raise awareness and take a stand?
· Keep opinions broad
· Connect it to your community
· Relate it to your business
Always Respond (Quickly)
Consumers want to hear from your business, so they visit your social media pages. Your social media allows consumers to get to know your business informally, connect with more than your products and services, and start a genuine conversation.
The caveat is that consumers expect a quick response. In the same SproutSocial study, 44% of consumers want a response to their comments, direct and private messages, and tagged posts in 1-12 hours.
You can revamp your business’s social media with videos, opinions, and quick responses. It will make your digital marketing more intentional, memorable, and meaningful. If you need help reworking your business’s social media, we would love to help!
Click here to get in contact with us. We look forward to hearing from you.