Rebranding – Inconvenience or Necessity? When you first started your business, branding might have been the last thing on your mind. We get it; scrolling through tons of fonts to find the perfect one can be very time-consuming or intimidating. No matter how your overall brand started or where it is now, if you’re thinking […]
According to research from Microsoft, the human attention span has significantly decreased in the last 15 years. In 2000, it was 12 seconds. Today, it’s shrunk to less than 8.25 seconds. Whether you believe attention span has an impact on marketing effectiveness or not doesn’t pertain to today’s blog post. Nonetheless, it poses an interesting […]
After hearing from a colleague about potentially trying copywriting artificial intelligence, I was very curious. It hadn’t occurred to me that A.I. has fallen into the realm of writing already! After doing a few preliminary searches about copywriting A.I., my interest was piqued. And then I used one (spoiler alert: I was dazzled). Which begged […]
Have you ever browsed your local grocery store and came across two or more products that complemented each other? Why do you think the salsa is next to the chips or the peanut butter and jelly is right beside the bread? There’s a reason for that! It’s not because the store wants you to buy […]
Researched and professionally curated, this trio of video marketing trends can transform your video marketing efforts, making them hard-hitting and worth creating.
In business, as in life, first impressions are essential in establishing a connection between your brand and the consumer. Having a well-designed logo is one of the many ways you can help your business stand out from the rest of the crowd, especially in today’s digital-driven world.
The machines are getting smarter. If you haven’t been living under a rock for the last few years, you’ve probably heard the words “Machine Learning” thrown around by at least one of the major tech companies of the world.