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Harness Six Powerful Social Media Platforms for Business

Harness Six Powerful Social Media Platforms for Business

Social media concept

According to Statista, in 2021, 91.9% of U.S. marketers in companies more prominent than 100 employees were expected to use social media for marketing purposes. This could make any marketing manager want to rip their hair out. This internet feature that started as a purpose for entertainment transformed into a powerful marketing tool and is expected to evolve for many years!

Being a Social Media Marketer, creating content comes naturally to me; creating a captivating caption and attaching an eye-catching graphic to it is a part of my everyday professional life. It was easy for me to learn and understand the functions of each social media platform. But it may not come naturally to some more ‘old-school’ marketers when platforms always seem to be changing. Let’s take a deep dive into the social media world and learn how your business can benefit from using each platform.

What to Know Before Getting Started:

Your Audience

What’re your audience’s age, interests, gender, etc.? There’s no need to join a new social media platform if your target audience isn’t hanging out there. If your audience is on Facebook, stay there, and increase promotions to attract your audience to your company page.

Your Goals

Are you trying to increase sales, share business/industry news, show your audience how your products work or want to stay relevant on your social media pages? Your goal depends on which platform you should be the most active on.

Now, let’s align where your target audience is most active and how you can achieve your goals.


Remember when we talked about your audience? According to Facebook, it’s currently the largest platform with over 2.89 billion monthly active users. Facebook is great to target highly customized audiences – targeting individuals based on location, age, gender, interests, demographics, and behaviors. It’s also the perfect location to build relationships. Since Facebook was created to connect with your friends, you can create content that resonates with this and shows your business’s ‘human’ side. Facebook is also an excellent spot to share essential business news, like if your shop will be closed for Easter or if you’ve hired a new employee.


Instagram holds many features – organic posting, paid posting, IG stories, IG shops, etc. This platform is more for those companies who want to promote products and give the users the ability to purchase something right on the spot. This platform is also used to drive brand awareness, capture attention, and bring products to life through fantastic imagery and videos. Publish content to educate, inspire, and entertain your audience!


Twitter is the central location for all things conversations. People can search for a specific topic and look at real-time discussions on topics that catch their interest. This is great for businesses because you can build your communities around hashtags, for example, #MarketingTwitter. This goes hand-in-hand with creating ‘live’ tweets, which ultimately means tweeting in real-time about an event your company is attending without being too repetitive. Twitter is also a fun avenue to share photos, GIFs, and polls to connect with your audience and hear their opinions on industry-related topics.


LinkedIn is primarily used to connect with professionals in your business’s industry or potential clients. You can hire/recruit talent, build B2B relationships, and connect with professionals in your niche. You can also use the advertisement feature to target people from certain companies, business occupations, experiences, etc., which can gain traction on your page.


We like to categorize Pinterest as an ‘inspirational social media platform.’ Its primary purpose is to inspire those to take on anything from cooking and travel to decorating and shopping. It’s a great spot for creative businesses to connect with potential customers by sharing relevant products and adding them to your page in ‘collections’ or ‘boards’ that your audience can then save and go back to.

Tik Tok

The pandemic created the buzz of Tik Tok. People stuck indoors with a phone = endless video creation and ideas flowing. Tik Tok is similar to Instagram in that you can share videos to entertain, sell, and educate an audience. It’s a great way to stay current with trends and determine your target audience’s interests. Being authentic is critical with this platform. Overly edited, squeaky-clean videos are less attractive. You can also create native ads or work with influencers to have them include sponsored hashtags and product promotion. And who knows – you may create something that goes viral!

We understand that social media platforms are constantly evolving. It gets tricky to keep track of all the new features and how your business can utilize these platforms to maximize its marketing efforts.

This is where partnering with a marketing agency comes in. At Prophase Marketing, we have a team of Social Media Specialists ready to take control of your social media pages and create content that helps you reach your business goals! Contact us to get the ball rolling on your social media management: (866)-288-4959

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”