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Unleash to Power of TikTok & Short-Form Videos:

Unleash to Power of TikTok & Short-Form Videos:

How Businesses Can Drive Growth and Reach New Audiences

Short-form videos have become incredibly popular in recent years, and no platform has capitalized on this trend quite like TikTok. With over a billion active users, TikTok has quickly become one of the most popular social media platforms. Thank you, Pandemic!

At its core, TikTok is a platform that enables users to create and share short videos, typically between 15 and 60 seconds long. These videos can be anything from lip-syncing to popular songs, dance routines, comedic skits, cooking tutorials, and everything in between.

As a business, creating great short-form videos and content on TikTok can help you reach a wider audience and increase engagement with your brand. Here are three tips for creating compelling content on TikTok:

1. Know your audience: Before creating content, it’s essential to understand your target audience. Who are they, and what type of content do they enjoy? What are their problems, and how can your brand help solve them? Once you clearly understand your audience, you can tailor your content to meet their needs.

1. Be creative: TikTok is all about ingenuity and originality. Feel free to try new things and experiment with different formats and styles. Use music, sound effects, and special effects to make your videos stand out.

2. Be authentic: TikTok users value authenticity and transparency. Be true to your brand values, and don’t try to be something you’re not. Show your personality and show your brand’s unique voice in your videos.

Short-form videos and TikTok are here to stay. They’ve changed how we consume and create content, and they’re likely to continue to be a significant part of our online lives for years to come. By following these tips and staying true to your brand values, you can create content that resonates with your target audience and helps grow your business.

Source: https://boostenx.com/the-rise-of-tiktok-and-how-it-can-benefit-your-brand/

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”