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The Role of AI in Personalizing Content and Predicting Customer Behavior

The Role of AI in Personalizing Content and Predicting Customer Behavior

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Are you wondering where AI will affect your business for better or worse? So far, AI has been put under the critical lens as new applications are tried daily, but it is unclear whether everyone should use it. Where have we seen some of the biggest changes and usage of AI?

One of the fields that have greatly benefited from AI is digital marketing. AI can be used in several ways in digital marketing, from predicting customer behavior to personalizing content and improving customer experiences.

Predictive Analytics

One of the most common applications of AI in digital marketing is predictive analytics, which involves using machine learning algorithms to analyze customer data and predict future behavior. By analyzing past behavior and using predictive models, businesses can anticipate what customers will likely do next, such as purchasing on or leaving a website. This information is helpful to tailor marketing campaigns and improve customer experiences.

Content Personalization

AI can help personalize content for customers. By analyzing customer data such as browsing history, search queries, and social media activity, businesses can create personalized recommendations and content for each customer. It can increase engagement, higher conversion rates, and improve customer loyalty.


Another way that AI is used in digital marketing is through chatbots. Chatbots are virtual assistants that can interact with customers and assist them. They can help customers with their queries and provide them with personalized recommendations. Chatbots are available 24/7, so businesses can offer their customers round-the-clock support.

Sentiment Analysis

AI can help analyze customer sentiment. By analyzing customer feedback, businesses can understand customer needs and preferences. This information can improve customer experiences and create targeted marketing campaigns.

Using artificial intelligence in digital marketing has dramatically improved customer experiences and enabled businesses to create more effective marketing campaigns. With the help of AI, businesses can predict customer behavior, personalize content, provide round-the-clock support, and analyze customer feedback. As AI technology advances, we expect to see even more innovative ways businesses use AI.


The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”