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Websites & Social Media – Connection that Matters

Websites & Social Media – Connection that Matters

Social media and Marketing virtual icons screen tablet.

In the past decade, social media has opened a world of opportunities for new businesses and businesses that already have their brand successfully established. The Web and Social Media have grown up together, and the technologies for web social integration have become more seamless and powerful than ever before. The importance of social media as a vehicle for business cannot be denied; according to Curator, over 80% of small and big companies worldwide are leveraging the power of social media to make their business more attractive. Many companies integrated social media and websites to create a seamless experience, better brand exposure, and sales opportunities. Today we’ll explore the benefits, strategies, and pitfalls of this seemingly simple but crucial connection that can have a massive impact on your business.

So, what is web / social integration?

Web and social integration are typically viewed from one end or the other:

  1. The process of expanding your marketing by making your social media accounts more accessible to your target audience via your website. This process means sharing social media links directly on your website, typically shown as little icons/widgets or including the entire social media feed.
  2. Enticing and directing your social media audience to engage with your website

Let’s dive deeper and look at the opportunities, strategies, and mistakes that come along with social media and website integration.

Opportunities

  • Reach a larger audience & gain exposure: Whoever is looking at your website has the opportunity to view your social media (and vice versa). Especially if you post on various platforms, you could get a new audience from multiple backgrounds.
  • Drive traffic to your website and social media accounts: Continuously having website visits be your call-to-action on your social media allows your site to shine! The same goes for having your social media links on your website. Your audience will see those links and immediately be curious about how you represent yourself on your social media platforms.
  • Increase social media followers: Following your social media accounts will become easier! When people have the ‘follow’ button right in front of their eyes, they’re more likely to engage.
  • Create a brilliant customer experience: Let your customers see the products/services in action! They’ll be able to dive deeper into how other people are reacting to your social media platforms, establishing a good reputation, and increasing trust.
  • Build a brand image: If your social media branding and style is the same as your websites (as they should be), it will paint a simplistic picture of what your company’s all about!

Strategies

  • Add social media widgets to the bottom of your website: The links to your social media accounts are staring the viewer right in the face, making it easier to access additional information on your products or services.
  • Embed a social media feed onto your website: Including a feed of social media posts to your website can catch the audience’s attention and intrigue them to take a look at the rest of your content. This feature will keep them informed when updates to your social media pages while browsing your website.
  • Place social sharing buttons: Give your viewers easy access to sharing your blogs or product pages.
  • Showcase social media reviews: According to Taggbox, product or service recommendations and positive reviews have been trusted by 79% of customers, increasing sales and website conversions.

Mistakes

  • Colorful icons in your website’s header: When a website visitor comes on and immediately sees a bright ‘Instagram’ logo, it may detour them from checking out the rest of the website. Add the logo at the bottom of your pages, or make the icon a neutral color.
  • Linking to inactive accounts: What’s the point of connecting to an inactive social media account or an account that doesn’t contain meaningful content? If you don’t post on a platform consistently or engage with people on the social network, it’s best to leave it off of your website.

According to SmallBizGenius, social sales accounted for 50% of revenues across 14 major industries, and 48% of companies identified expanding reach to new buyers as a benefit of social sales. To say it would be a poor decision not to integrate your website and social media platforms would be an understatement.

At Prophase Marketing, we design websites with your business in mind, and all of our packages include web social integration. On the flip side, if you need to ramp up your social media content, check out our Social Media Management service! Let’s work together to build something great for your business.

Reach out to us here or give us a call at (866)-288-4959 to learn more about our Website Design & Development and Social Media Management services.

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The Client

EggCetera Café is two local restaurants in Mokena, Illinois, which is just outside of Chicago. They specialize in breakfast fare that is homemade and served with a friendly attitude.

The Challenge

The client needed more consistent and higher-level content that would draw in new customers and engage with the local community.

Eggcetera Cafe
The Solution

We focused on creating a uniform look of content that would be shared three times a week across Facebook, Instagram, and X. To expand their reach, we boosted two posts a month to catch people as they traveled through Mokena and enticed locals to eat at their restaurants.

The Result
  • 298 new followers in the last year.
  • They reached 270,780 users in a year.
  • Received 5,187 reactions in the past year.
  • Received 301 comments.
The Client

Mankato Brewery is a small craft brewer in south-central Minnesota. They run events and concerts in addition to brewing beer.

The Challenge

The client needed more content and consistent posting. They were previously posting events and beer releases as they came up, which limits their reach and engagement.

Mankato Brewery
The Solution

We focused on creating regular content with three posts a week. Then, to increase their engagement and reach, we boost two posts a month.

The Result
  • 741 new followers in the last year.
  • 1,698,228 users were reached in the last year.
  • Received 17,253 reactions in the past year.
  • Received 1,103 comments.
The Client

SkyStem is an account reconciliation software that improves internal controls and makes the financial close process.

The Challenge

The client wants to increase their brand awareness with the ultimate goal of gathering leads and turning them into clients.

SkyStem
The Solution

We decided that organic and paid social media was the best course of action. With the organic content, we post three times a week across Facebook, LinkedIn, X, and Instagram. We focus on LinkedIn to connect with businesses and increase leads by boosting one post a week to director-level and accounting professionals.

The Result
  • LinkedIn saw a 188-follower increase in the last year.
  • Overall new followers increased by 5x in the last year.
  • Overall reach increased by 46%.
The Client
Take Me Fishing is an organization committed to spreading the joy of fishing and boating to all ages, genders, and cultures while increasing awareness and appreciation of the protection, conservation, and restoration of America’s aquatic nation resources.
The Challenge

The client wanted to uniquely celebrate and educate anglers and boaters of every experience on all things American waterways. Their goal was to share resources, especially their blog, with as many like-minded people as possible.

Take Me Fishing
The Solution

We focused on creating daily posts directed to a recent blog article to engage current followers. In order to reach new people, we boosted two to four posts every week, plus additional video posts produced by the client.

The Result
  • Since May 2022, we helped the client increase their following by over 31,000 people on Instagram, over 247,000 followers on Facebook, and over 63,000 followers on X.
  • The client’s total engagement increased by 138.3% across all platforms.
The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

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The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”