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Pop Culture & Social Media

Pop Culture & Social Media

Five multiracial friends watching videos in social media sitting together and having fun.

Coming from a pop culture feen, I love scrolling across my social media and seeing brands stay on-trend with pop-culture references! It always grabs my attention more than typical promotional content, whether it’s a funny GIF or sharing an article about an exciting pop-culture topic. According to MarketScale, 28% of the world’s most successful companies like Coca-Cola, Burger King, and Nike have featured pop culture references somewhere in their marketing campaigns. And they do this for one purpose; to stay relevant and relatable.

 Like any marketing campaign, you craft it to reflect the target audience you aim to reach, which means that you may add features that are only relatable to that demographic. You can do this same thing, but with pop culture references. Join the public conversation and share points of view on trending topics like music, sports, movies, TV, celebrity news, cultural moments, viral trends, etc.

Social Media & Pop Culture: The Benefits

  • Gain content traffic and visibility: In a world full of pop culture fans, you have the power to engage and attract more traffic to your social media pages and website. Choose which topics would resonate with your target audience, build a campaign, and tie it to your brand.
  • Your brand will feel more approachable and friendly: Companies who use more of a ‘salesy’ promotional social media approach tend to be viewed as ‘only wanting to make a quick buck.’ If you show that you care about important pop culture topics, your brand’s personality will shine through!
  • Create connections and relatable content: You’ll be able to establish that you have something in common with your target audience. That can translate into building relationships and brand loyalty.
  • Gain insight about your audience: If your social media has hundreds of followers, it’s hard to know anything about them; their lifestyles, what movies and music their interested in, etc. When you begin posting pop culture content, you’ll soon be able to figure out how many of your followers enjoy certain things through engagement alone. Additionally, you’ll be able to take note of that data for future content.

How do I work Popular Culture into my established Social Strategy? 

It may sound difficult and inconvenient to change your whole strategy to add pop culture references, but it doesn’t need to be as dramatic as it sounds.

Find An Occasion

Most companies already create content around holidays like Halloween, Christmas, New Year’s Eve, etc. Why not do this same thing for pop culture occasions? Some examples would include theming your content to match an upcoming award ceremony, a season premiere of a popular TV show, a new TikTok dance, etc. Build a bridge between popular occasions and your brand.

Experiment with Different Content Formats

With many distractions present in our day-to-day lives, it’s important to play around with content formats. Experiment with videos, different audio, styles of imagery, articles, anything to make your audience stop scrolling as they come across your page.

Use GIFS or Memes

Who doesn’t love a good viral meme? Why not make your own? With many dramatic things happening in pop culture, it’s easy to twist it and turn it into a fun meme that relates to your business or industry.

Tap Into Emotions

During the age of social change, your followers will appreciate you addressing topics that may be more on the sensitive side, but it’s imperative to do so. Even if it’s just a simple statement or a full-blown campaign, this will let your audience know that you care and are up to date on current events. However, keep in mind that discussing overly controversial topics can be risky for your brand’s reputation.Creating a social media strategy designed to drive traffic and engagement, give you better insight into who your audience truly is, and give you the ability to build better customer relationships is a strategy worth pursuing. Gear your mindset away from old strategy approaches and learn new ones to grow your brand how you want it!

Are you looking for assistance with your social media efforts? Get in touch with us to discuss your needs and how our dedicated Social Media Specialists can help!

Give us a call at (866)-288-4959 to learn more about our Social Media Management services.

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The Client

EggCetera Café is two local restaurants in Mokena, Illinois, which is just outside of Chicago. They specialize in breakfast fare that is homemade and served with a friendly attitude.

The Challenge

The client needed more consistent and higher-level content that would draw in new customers and engage with the local community.

Eggcetera Cafe
The Solution

We focused on creating a uniform look of content that would be shared three times a week across Facebook, Instagram, and X. To expand their reach, we boosted two posts a month to catch people as they traveled through Mokena and enticed locals to eat at their restaurants.

The Result
  • 298 new followers in the last year.
  • They reached 270,780 users in a year.
  • Received 5,187 reactions in the past year.
  • Received 301 comments.
The Client

Mankato Brewery is a small craft brewer in south-central Minnesota. They run events and concerts in addition to brewing beer.

The Challenge

The client needed more content and consistent posting. They were previously posting events and beer releases as they came up, which limits their reach and engagement.

Mankato Brewery
The Solution

We focused on creating regular content with three posts a week. Then, to increase their engagement and reach, we boost two posts a month.

The Result
  • 741 new followers in the last year.
  • 1,698,228 users were reached in the last year.
  • Received 17,253 reactions in the past year.
  • Received 1,103 comments.
The Client

SkyStem is an account reconciliation software that improves internal controls and makes the financial close process.

The Challenge

The client wants to increase their brand awareness with the ultimate goal of gathering leads and turning them into clients.

SkyStem
The Solution

We decided that organic and paid social media was the best course of action. With the organic content, we post three times a week across Facebook, LinkedIn, X, and Instagram. We focus on LinkedIn to connect with businesses and increase leads by boosting one post a week to director-level and accounting professionals.

The Result
  • LinkedIn saw a 188-follower increase in the last year.
  • Overall new followers increased by 5x in the last year.
  • Overall reach increased by 46%.
The Client
Take Me Fishing is an organization committed to spreading the joy of fishing and boating to all ages, genders, and cultures while increasing awareness and appreciation of the protection, conservation, and restoration of America’s aquatic nation resources.
The Challenge

The client wanted to uniquely celebrate and educate anglers and boaters of every experience on all things American waterways. Their goal was to share resources, especially their blog, with as many like-minded people as possible.

Take Me Fishing
The Solution

We focused on creating daily posts directed to a recent blog article to engage current followers. In order to reach new people, we boosted two to four posts every week, plus additional video posts produced by the client.

The Result
  • Since May 2022, we helped the client increase their following by over 31,000 people on Instagram, over 247,000 followers on Facebook, and over 63,000 followers on X.
  • The client’s total engagement increased by 138.3% across all platforms.
The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

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MicrosoftTeams-image-12.png
The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”