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Creating the Best Mobile Web Experience for your Market

[vc_section][vc_row][vc_column][vc_column_text]In 2020, an estimated 81.6% of people in the United States were using a smartphone.  

That’s a whopping 270 million users. Global estimates have stated that there are more active mobile connections (devices connected to mobile networks) than people – ~10 billion connections vs. ~7 billion people. With the rise of the COVID-19 Pandemic and the new challenges presented for both the consumer and businesses worldwide, brick-and-mortar commerce and services were no longer an option. Suddenly financial institutions, employment and recruiting, medical and professional services — companies and institutions who felt no need to prioritize mobile experiences found themselves facing mobile engagement as their only options for customer or client interaction. 

 Businesses of all sizes and shapes can benefit from a solid website strategy that focuses on mobile users. There are apparent enhancements, such as a POS system or mobile-friendly payment integration (think Apple Pay, Venmo, PayPal, Google Pay). Service-based companies or professional services can use their mobile-friendly site to communicate reviews and testimonials of your champion customers easily or provide transparent, friendly, and engaging content to drive leads to your site/forms/newsletters or other marketing initiatives. Simply making your search bar, navigation panels, or menus and placing basic information with uniformity on your site can make a world of difference for mobile users. It does not matter the size of your venture—nearly everyone is using a mobile phone—even minor updates and optimizations have the potential to provide massive impact for companies and institutions large and small. 

The desktop/mobile divide is something worth noting. The conversion difference between Desktop and Mobile shoppers is a massive 270%. More people convert on desktop than mobile—why is that? The answer is simply that only about 50% of the web is currently mobile-friendly. Users expect the same speed, efficiency, and simplicity – whether they are shopping at Mom and Pop’s Shop or buying from Amazon.   

Mobile-friendly sites also need to be fast, and lucky for us, so do desktop sites. Most users expect their sites to load in two seconds or less, or they will jump to a more optimized competitor. When you’re a business in competition with the likes of big-box stores like Amazon or Walmart, speed will be critical. Optimization and performance are crucial when it comes to speed—how are your site images formatted? Do you have slow-loading videos on every page? Do your product pages load quickly on mobile and desktop, and can customers shop on your site?

Coming to your site, users should not have to think about the functionality of the space they are in – if they are thinking about how slow, unorganized, or clunky the site is, you’ve probably already lost them. The speed differences here are between two and three seconds. When dealing with micro-optimizations, owners will want at least one expert to advise them. While this practice can sound daunting, professional web developers constantly adapt their technologies and methods to meet this need. 

Businesses can gain tremendous insights from how and where customers are interacting with their company. Do you know what devices customers are using to get to you? Are they on Desktop or Mobile? Do you know where to go to find these analytics and apply them to an effective mobile strategy?

Analytics and data integration is another critical benefit to bringing in experts, folks who are mobile, Google, Facebook, and web gurus that can not only provide the platform to connect with your customers, clients, or leads – but the analytics to back it up. A mobile application or mobile-optimized site can also give business owners access to behavior, retention, geographical data. This new data source can open new avenues for consumer contact or even open up new markets owners may not have considered. 

What happens when a site doesn’t have good mobile integration? According to Review42.com and Blue Corona – 61% of users who encounter a non-mobile-friendly site will NEVER return. Mobile device usage is, unsurprisingly, projected to grow by nearly 50% in 2022. Suppose we apply that to the figures for the United States. In that case, that means an additional 135 MILLION users in the United States alone, with Worldwide new users headed for over two billion (that’s billion with a B). 

Do you have a mobile-friendly version of your site? Why are mobile users visiting your location, what are they looking to do – and can they do it quickly and easily? Can customers easily contact you on their mobile devices – via call, text, email, or socials? Have you never even considered these questions before? The web design services at Prophase can help. Let us help you get moving today and prepared for tomorrow with a new, mobile-economy optimized site supported by leading industry analytics and top-tier creative design. Learn more about our Web Design offerings here!  [/vc_column_text][/vc_column][/vc_row][/vc_section]

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The Client

Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.

The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution

We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.

The Results

  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.

The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

The Client

Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.

The Challenge

Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.

The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Results

  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days

The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

Social Media Service Estimate

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