Yes, you should be more targeted with your content on social media. A more targeted and strategic approach focuses on creating more tailored content for your perfect audience based on their demographics, interests, behaviors, and other relevant factors.
The real question is why your business should be more targeted in your approach to social media.
Audience Engagement
Social media’s most important role is connecting your business with people who will ultimately invest in your products or services. The best way to ensure they invest and stay loyal to your company is through quality social media content that users will directly engage with. Understanding who you are trying to reach and building a targeted strategy around them will increase your ideal customers’ interest in your business.
Their interest will reflect in their level of engagement and continuous following of your social media pages. This is the first and most vital way to bring your brand to the forefront and create better awareness.
Conversion Rates
Once you have genuinely connected with your ideal customers, you are responsible for sharing the value of your products or services. Targeting your content to a specific audience helps you focus on a relevant problem and solution that will connect best with an audience in a meaningful way, which will increase the odds of them converting as leads and sales.
A one-size-fits-all approach will disengage users and result in decreasing interest. A targeted approach will cater to the interests and needs of a specific group of people who will ultimately use your business. Your strategy is just as important as the products and services you provide.
Competitive Advantage
Here is where your targeted approach will benefit your sales the greatest. There are hundreds of businesses just like yours, but you have the opportunity to fill gaps in the market and build a longstanding relationship with people who will like and continue to use your products and services. A quality strategy that directly targets a very specific group of people will enable you to reach and connect with users who are either not connected to your industry yet or who want to feel more valued by the businesses they invest in.
How do you find your competitive advantage? Through social listening and keyword and market research, you will discover where there are gaps and underserved audiences in your industry. You can create your niche customers by building engaging quality content catered to their interests and needs.
Ultimately, with targeted social media, you will find your audience, engage with them, help them convert to customers, and then maintain a longstanding, loyal relationship with your social media audience. This work will better position you in your industry and help you grow your business beyond your goals.
