Empowering Businesses Through Digital Growth Since 1986.
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FAQs

Our full-service digital marketing agency will provide your business with a one-stop shop for online marketing and advertising services.

  • Websites
  • Social Media
  • PPC
  • Direct Mail
  • SEO
  • Loyalty
Frequently Asked Questions

Social Media FAQs

The level of involvement required from the client can vary depending on the scope of services. We require input and feedback from our clients on a bi-weekly basis. We believe it’s essential for our team and clients to discuss expectations and communication upfront to ensure both parties are on the same page and to ensure our team maintains and upholds the client’s vision, brand, and strategy.

Client imagery is not required but is always a bonus. At the end of the day, you know your product, brand, services, and team best, and this should be shown on your social media platforms. We are always happy to substitute licensed stock imagery when needed. Prophase Marketing assumes any imagery or content provided by the client to be infringement free of copyright. We are not liable for vetting content provided by the client.

We offer two forms of communication with our clients, email and/or phone time. Email is provided as the primary form of communication for all service needs. Pro and Premium Social Media packages have outlined monthly phone time to connect with your dedicated Social Media Specialist each month.

A ‘proof’ typically encompasses two weeks’ worth of content based on the service type. A proof document contains designed graphics, post copy, hashtags, and the dates anticipated for scheduling.

Your dedicated Social Media Specialist will work two weeks ahead on content delivered to you in a proof format. You, the client, have three business days to review and provide changes to your Social Media Specialist. There are two rounds of revisions offered per social media proof.

We offer two rounds of revisions per proof. Corrections must be submitted within three business days of receiving the proof via email.

PPC FAQs

Pay-per-click advertising, commonly referred to as PPC, is a form of digital marketing in which advertisers pay each time a user clicks on one of their ads. Pay-per-click ads can be displayed in a variety of formats including search engine results, social media platforms, videos, website banners, pop-ups, mobile apps, and more. 

In a pay-per-click campaign, advertisers will work with businesses to bid on specific keywords, phrases, or inquiries that are relevant to their target audience. When the end-user enters a search term or behaves a certain way that matches the business’s preferences, the ad will appear in front of them. The advertiser only pays when a user clicks on the ad. 

PPC advertising is one of the most cost-effective ways to get in front of a hyper-focused target audience. Pay-per-click adverts can increase brand awareness, encourage customers to inquire about your business, help generate leads, and prompt recurring revenue. 

PPC ads can be highly targeted based on a variety of factors such as location, interests, demographics, time of day, and device type. Campaigns can be run with different end goals in mind such as sales, leads, traffic, brand consideration, reach, promotion, or customers taking physical action. 

A typical budget depends on a variety of factors such as industry competition, trends, and business goals. Small-to-medium sized businesses spend anywhere from $500 to $10,000 per month on pay-per-click advertising. 

Although pay-per-click advertising is one of the fastest ways to get in front of potential customers, it’s important to remain patient and allow time for your campaign efforts to generate data, optimize for better performance, and gain consistent traction.  

Website FAQs

A website is a powerful tool that any business can use to improve its visibility, branding and online presence. In addition, a website can help your business attract new customers and create more leads. For these reasons, every business should have a website.

We focus on small to mid-market companies as well as non-profits but can deliver good value to organizations of just about any size. We have the experience and expertise to work with large enterprises but can also deliver world-class services at price points affordable by small companies.

On average, we shoot for a six to eight week turnaround, but the pace of any project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex sites will take more time to develop.

Absolutely! Having a mobile-friendly website is more important than ever! We work hard to ensure your website looks great on a variety of devices.

Shopify is a fully hosted e-commerce platform, so if your website doesn’t sell products or only sells a few products then Wix or WordPress would be a better choice.  Wix includes web hosting and is a website builder, while WordPress is an open-source CMS with more customization options available.

We offer hosting packages for our WordPress websites. 

Sure. We will help you source stock photos for your website as it is included in our web design and development services. We will be using stock photo sites like www.envato.com and www.adobe.com for this purpose. 

A business website is virtually useless if it cannot be found by people searching for the goods and services provided by that business. We provide basic search engine optimization  as part of our website development contract. We also can provide additional SEO services. 

The website we build for you will be 100% yours. Since you are the complete owner of the website, if you decide, for any reason, to approach another web development company for the service we will happily help you make the transition as easy as possible. Our clients seem so satisfied with our services as they stay with us all the way.

Prophase Marketing is a full-service digital marketing agency. We provide SEO, PPC, social media, web design and more.

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The Client

EggCetera Café is two local restaurants in Mokena, Illinois, which is just outside of Chicago. They specialize in breakfast fare that is homemade and served with a friendly attitude.

The Challenge

The client needed more consistent and higher-level content that would draw in new customers and engage with the local community.

Eggcetera Cafe
The Solution

We focused on creating a uniform look of content that would be shared three times a week across Facebook, Instagram, and X. To expand their reach, we boosted two posts a month to catch people as they traveled through Mokena and enticed locals to eat at their restaurants.

The Result
  • 298 new followers in the last year.
  • They reached 270,780 users in a year.
  • Received 5,187 reactions in the past year.
  • Received 301 comments.
The Client

Mankato Brewery is a small craft brewer in south-central Minnesota. They run events and concerts in addition to brewing beer.

The Challenge

The client needed more content and consistent posting. They were previously posting events and beer releases as they came up, which limits their reach and engagement.

Mankato Brewery
The Solution

We focused on creating regular content with three posts a week. Then, to increase their engagement and reach, we boost two posts a month.

The Result
  • 741 new followers in the last year.
  • 1,698,228 users were reached in the last year.
  • Received 17,253 reactions in the past year.
  • Received 1,103 comments.
The Client

SkyStem is an account reconciliation software that improves internal controls and makes the financial close process.

The Challenge

The client wants to increase their brand awareness with the ultimate goal of gathering leads and turning them into clients.

SkyStem
The Solution

We decided that organic and paid social media was the best course of action. With the organic content, we post three times a week across Facebook, LinkedIn, X, and Instagram. We focus on LinkedIn to connect with businesses and increase leads by boosting one post a week to director-level and accounting professionals.

The Result
  • LinkedIn saw a 188-follower increase in the last year.
  • Overall new followers increased by 5x in the last year.
  • Overall reach increased by 46%.
The Client
Take Me Fishing is an organization committed to spreading the joy of fishing and boating to all ages, genders, and cultures while increasing awareness and appreciation of the protection, conservation, and restoration of America’s aquatic nation resources.
The Challenge

The client wanted to uniquely celebrate and educate anglers and boaters of every experience on all things American waterways. Their goal was to share resources, especially their blog, with as many like-minded people as possible.

Take Me Fishing
The Solution

We focused on creating daily posts directed to a recent blog article to engage current followers. In order to reach new people, we boosted two to four posts every week, plus additional video posts produced by the client.

The Result
  • Since May 2022, we helped the client increase their following by over 31,000 people on Instagram, over 247,000 followers on Facebook, and over 63,000 followers on X.
  • The client’s total engagement increased by 138.3% across all platforms.
The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

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The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”