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Five Evergreen SEO Challenges in 2022

[vc_section full_width=”” css=”.vc_custom_1638469361395{padding-top: 20px !important;padding-right: 10% !important;padding-bottom: 20px !important;padding-left: 10% !important;}”][vc_row css=”.vc_custom_1638469569366{padding-top: 20px !important;padding-right: 5% !important;padding-bottom: 20px !important;padding-left: 5% !important;}”][vc_column css=”.vc_custom_1638469766480{padding-top: 20px !important;padding-right: 5% !important;padding-bottom: 20px !important;padding-left: 5% !important;}”][vc_column_text css=”.vc_custom_1638469855355{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”]The name of the game for Search Engine Optimization in 2022 is CONTENT. Now, if you know anything about SEO + Google’s algorithms, you know that content has been king since people have been using ‘SEO’ in their vocabulary. While the landscape has changed, and they might look slightly different, the major challenge facing marketers & business owners is getting their content to rise to the top of the rankings. It seems straightforward, but let us look a little closer with a test case.

You’re a small-town hardware store looking to expand your E-commerce offerings coming off the pandemic. Your cornerstone keyword is, of course, ‘hardware store.’ You jump onto your Google Analytics account to do some keyword research.[/vc_column_text][ut_animated_image image=”9455″ size=”custom” custom_width=”800″ custom_height=”” custom_crop=”on” image_opacity=”100″ image_border_radius=”0″ align=”center” align_tablet=”inherit” align_mobile=”center” link_type=”none” lightbox_size=”hd” link=”” lightbox_iframe=”” hide_image_title=”yes” hover=”no” caption_style=”” caption_content=”caption” custom_caption=”” custom_caption_small=”” caption_transform=”” caption_font_weight=”” caption_letter_spacing=”0″ caption_font_size=”” caption_line_height=”” caption_color=”” caption_background=”” caption_below=”no” caption_below_transform=”” caption_below_font_weight=”bold” caption_below_letter_spacing=”0″ caption_below_font_size=”” caption_below_line_height=”” caption_below_color=”” image_offset=”no” image_zoom=”yes” shadow=”no” shadow_canvas_color=”” shadow_color=”” revealfx=”off” revealfx_color=”” revealfx_direction=”lr” revealfx_delay=”0″ revealfx_duration=”750″ glitch_transparent=”off” glitch_effect=”none” glitch_effect_transparent=”none” permanent_glitch=”on” accent_1=”” accent_2=”” accent_3=”” rotation=”0″ rotation_tablet_change=”off” rotation_tablet=”0″ rotation_mobile_change=”off” rotation_mobile=”0″ effect=”” animation_duration=”” animate_once=”yes” animate_tablet=”false” animate_mobile=”false” delay=”false” delay_timer=”” class=”” cursor_skin=”inherit” css=””][vc_column_text css=”.vc_custom_1638469887035{padding-top: 20px !important;padding-right: 5% !important;padding-bottom: 20px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”]Your Findings aren’t all that surprising. Average Monthly Searches stand at about 1.5 million for such a broad keyword. Competition is low, so you figure – great, you’d be riding the algorithm to the bank with some strong content. Unfortunately, you’d be very, very wrong.

You pop over to Google yourself to get an idea of what ‘low competition’ means, typing ‘hardware store’ into the search bar, you’d end up with something like this:

[/vc_column_text][ut_animated_image image=”9456″ size=”custom” custom_width=”800″ custom_height=”” custom_crop=”on” image_opacity=”100″ image_border_radius=”0″ align=”center” align_tablet=”inherit” align_mobile=”center” link_type=”none” lightbox_size=”hd” link=”” lightbox_iframe=”” hide_image_title=”yes” hover=”no” caption_style=”” caption_content=”caption” custom_caption=”” custom_caption_small=”” caption_transform=”” caption_font_weight=”” caption_letter_spacing=”0″ caption_font_size=”” caption_line_height=”” caption_color=”” caption_background=”” caption_below=”no” caption_below_transform=”” caption_below_font_weight=”bold” caption_below_letter_spacing=”0″ caption_below_font_size=”” caption_below_line_height=”” caption_below_color=”” image_offset=”no” image_zoom=”yes” shadow=”no” shadow_canvas_color=”” shadow_color=”” revealfx=”off” revealfx_color=”” revealfx_direction=”lr” revealfx_delay=”0″ revealfx_duration=”750″ glitch_transparent=”off” glitch_effect=”none” glitch_effect_transparent=”none” permanent_glitch=”on” accent_1=”” accent_2=”” accent_3=”” rotation=”0″ rotation_tablet_change=”off” rotation_tablet=”0″ rotation_mobile_change=”off” rotation_mobile=”0″ effect=”” animation_duration=”” animate_once=”yes” animate_tablet=”false” animate_mobile=”false” delay=”false” delay_timer=”” class=”” cursor_skin=”inherit” css=””][/vc_column][/vc_row][vc_row css=”.vc_custom_1638469581235{padding-top: 20px !important;padding-right: 5% !important;padding-bottom: 20px !important;padding-left: 5% !important;}”][vc_column][vc_column_text css=”.vc_custom_1638469904497{padding-top: 20px !important;padding-right: 5% !important;padding-bottom: 20px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”]Yes, you read that correctly; that’s 3.2 billion (with a B) relevant search results. Each of those 1.5 million hardware store searchers has over three billion different pieces of content that Google considers appropriate. Some quick napkin math means over 2,000 content pieces/user. Google thinks this is ‘low competition. This ocean of content brings us to our first significant SEO challenge in 2022:

WAY more content than searches

You could hire the best content writer in the world, give them a keyword, and they could craft a masterful piece that nails the keywords—and get placed on your already high-authority domain—and STILL be one drop in a vast ocean. Competition in the SEO space is higher than ever (and that’s only going to get worse). The best thing you can do is have a set content strategy in place, backed by incredible, deep, and most importantly – unique—content.

Omni-channel Strategy is a MUST

Magnificent written content on a company blog to boost your Google rankings will only get you so far. Today’s younger generations, as an example, are consuming more video content than any generation prior. The rise of TikTok, YouTube Shorts, Instagram Stories, and Snapchat allows for quick, accessible, and digestible video content that actively engages the customer. Social media can also host those same types of content, in addition to allowing your customers to engage with your business. You also have advertising options like pay-per-click ads, which can beef up your organic search results.

Going Mobile

Your content & website need to be a mobile-friendly – full stop. According to Statista, approximately 4.66 billion active internet users worldwide – 4.32 billion use their mobile devices to access the internet. Optimization for mobile can be a relatively straightforward procedure (compared to generating content) that can have an immediate impact on your bottom line.

Intent behind search

A rising trend in recent years, with Google implementing various machine learning and AI technologies to help make search more conversational with greater insight into the intent behind a search. Ask Google a question around your keyword, say, “what is the best hardware store near me?” and use those searches to deduce WHY your users may be seeking you out.

Sweat the semantics

While we may want to fall back into writing our content for the search engines, the better method is to concentrate on semantic search. Semantics is the branch of linguistics and logic concerned with the meaning (or intent) behind words. Easy ways of doing this are to create your content around the users – answer their questions before they ask them & provide static stats to do so. If you’ve got the authority—you’ll rise right to the top, and Google will even pick out your answers to display for you.

 

Those are just our top 5 tips. We could go on. Prophase Marketing looks to be your business’ Marketing Department – specifically designing our products and offerings around small-to-medium sized companies. Search Engine Optimization can be a full-time job, with analysis & content generation, each potentially their full-time position. Prophase’s marketing experts can remove the guesswork, help you develop your strategy, and day-to-day ensure your brand or business is optimized. Visit our Services Page to learn more.[/vc_column_text][/vc_column][/vc_row][/vc_section]

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"I could not be happier with ProPhase marketing. I'm so happy we found them!"

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge
There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.
The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

"OMG, You nailed it"!

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

Shopify

Pricing Starting at $600

Shopify has been around for more than 15 years—with more than two million stores built using the platform—and it’s hard to find a better option for most small businesses looking to get an online store up and running quickly.

Looking to start selling your wares online? Shopify offers unrivaled Ecommerce functionality that comes in a user-friendly package. The Shopify platform is so lightweight you can run your entire business from your phone!

You should use Shopify if: 

  • Want to build an E-Commerce store  
  • Has some products already or knows what they want to sell 
  • Needs help with Fulfillment/ products online 
  • Needs advertising help with their product 

Wix Website

Pricing Starting at $500

You’re looking for a professional-level website at a fraction of the cost. The Wix Platform allows for rapid deployment of your site. Wix is the perfect solution for getting your businesses online presence going as quickly as possible.

You should use Wix if:

  • Starting up your business
  • On a tight budget
  • Want a basic site
  • JUST NEEDS A DIGITAL PRESENCE

Wordpress Website

Pricing Starting at $700

WordPress plugin seamlessly integrates into your WordPress site for easy selling. 

The king of customization, adaptability, and content the WordPress Platform provides your site the ability to grow along with you.

WooCommerce offers a variety of free and paid options that can enhance your store: get real-time shipping rates with the USPS extension, integrate various payment gateways, or add WooCommerce Subscriptions to let your customers subscribe to your product, services, or even your paid newsletter. You can also combine these extensions with any plugins from WordPress to customize your store even more.

You should use WordPress if:

  • Wants a site they can build on
  • Understands the customization of the platform
  • Has an established business
  • Looking to rank fast with SEO

Marketing Dashboard

Gain insight into your combined audience and post engagements across all platforms to easily identify top-performing content and trends in one spot.

Save time and view your scheduled content all in one spot! With our scheduling software, all content is tailored toward each client’s specific social media platform for optimal performance. 

The Client

Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.

The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution

We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.

The Results

  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.

The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

The Client

Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.

The Challenge

Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.

The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Results

  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days

The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

Social Media Service Estimate

Please fill out the questionnaire to receive an instant quote on your social media management costs. We appreciate the opportunity!
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