2022 and beyond looks to be an interesting time for Facebook marketing. On October 28th, 2021, amid a flurry of bad press and congressional hearings, Facebook’s executives sent out a foundation letter announcing a company rebrand. Seemingly based on Zuckerberg’s desire to see Facebook as the leader in the newest iteration of online interaction – Facebook had rebranded as ‘Meta.’ This is a reference to the ‘Metaverse’ – a term first coined in a 1992 science fiction novel by Neal Stephenson, Snow Crash. Stephenson imagined humans, taking on the form of customizable avatars, interacting with software and other uses in a 3-D virtual space that he depicted as a metaphor for the real world. In modern terms, the Metaverse is a hypothesized vision of the internet that uses personal computing & augmented/virtual reality technology to create persistent online 3-D environments. Think one part Ready Player One, one part Matrix (without the whole evil robot thing), and one part MMORPG. The Metaverse promises to open up many decentralized institutions and services—from finance to commerce to gaming. The Metaverse envisioned by Stephenson is still a far-off dream—but in the here and now—Facebook continues to dominate the eCommerce space alongside Google and Amazon.
While the rebrand looks to Facebook’s goals as a tech juggernaut, their namesake platform is still very much a force in the eCommerce space. In 2021 Facebook’s revenue exploded to $85.9 Billion – with nearly half of that coming from US Ad revenue alone. This figure includes all of Facebook’s apps – with WhatsApp messaging and Instagram driving outrageous statistics of their own. Brands and Businesses can find a majority of their customers on Facebook – and by crafting the right message, following the right trends, and with a little bit of know-how– Facebook will continue to be a solid investment for any marketer or marketing department. Today, we’ll review 22 quick tips and trends that you can use to take your Facebook marketing efforts to the next level.
Facebook for B2B marketing, leads, & sales
Facebook has statistics around how business decision-makers are using their app. It is estimated (by FB themselves) that compared to the average user, those decision-makers are 2x more likely to be active daily users. They spend on average 74% more time on the app than others on the platform. Facebook will remain a strong candidate for B2B Marketing in 2022.
Facebook can reach all age groups – but particularly Millennials.
The Millennial generation accounts for the most significant economic block in our economy today (after the Boomers). According to Hootsuite, 72% of Facebook users fall in the 18-44 age bracket. Though claims of declining usage on Facebook propper, Instagram has seen real growth with their users nearly matching the same distribution as Facebook. That means between these two applications—you’re sure to reach the right audience.
Facebook is self-contained Omni-channel Marketing.
Facebook Reels, Stories, and Live allow brands to give their customers and leads a peek into the behind-the-scenes workings of their organizations through real-time videos. Instagram allows for unique and high-quality photos and images. Both platforms enable brands and influencers to partner on programs, products, or other services. No matter how you spin it, Facebook is the perfect advertising medium for your customers; there’s something for everyone.
The future of Shopping is Hybrid; Ads will be too.
According to Facebook, 81% of shoppers in the US have made in-store purchases after seeing a product advertised on Social Media. That number is too large to ignore—US consumers shop online but go into stores to make their purchases. Facebook makes creating, analyzing, adjusting, and capitalizing on your ads a breeze – it’s no wonder it’s such a popular medium for advertisers. According to Statista, 91% of US-based marketers utilize some form of Facebook Advertising.
A picture is worth 1000 words, but a Live Stream brings engagement.
Brand profiles globally show that images account for 72% and 61% of the content on Facebook and Instagram, respectively. Another staggering statistic, to be sure, but according to Instagram’s metrics, their InstagramTV (IGTV) created near-photo levels of engagement and even surpassed traditional video content on the platform in 2021. As Facebook and Instagram refine discoverability and usage for their streaming platforms, integrating Facebook Live and IGTV into your advertising strategy will be critical.
So there you have it—five nuggets of insight on what 2022 is going to look like for Facebook Marketing. These tips only scratch the surface on the possibilities with Meta’s various platforms – and that’s where Prophase Marketing can help. We have a crack team of Social Media Specialists, many of whom are well versed in Facebook & Instagram Marketing. From Paid Ads to engaging content – Prophase has precisely the services you need to bring your social media marketing strategies into 2022. Click the button below to pop over to our Social Media Management page and see for yourself what a partnership with Prophase Marketing can do for you.
