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5 Tips and Trends in Facebook Marketing for 2022

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2022 and beyond looks to be an interesting time for Facebook marketing. On October 28th, 2021, amid a flurry of bad press and congressional hearings, Facebook’s executives sent out a foundation letter announcing a company rebrand. Seemingly based on Zuckerberg’s desire to see Facebook as the leader in the newest iteration of online interaction – Facebook had rebranded as ‘Meta.’ This is a reference to the ‘Metaverse’ – a term first coined in a 1992 science fiction novel by Neal Stephenson, Snow Crash. Stephenson imagined humans, taking on the form of customizable avatars, interacting with software and other uses in a 3-D virtual space that he depicted as a metaphor for the real world. In modern terms, the Metaverse is a hypothesized vision of the internet that uses personal computing & augmented/virtual reality technology to create persistent online 3-D environments. Think one part Ready Player One, one part Matrix (without the whole evil robot thing), and one part MMORPG. The Metaverse promises to open up many decentralized institutions and services—from finance to commerce to gaming. The Metaverse envisioned by Stephenson is still a far-off dream—but in the here and now—Facebook continues to dominate the eCommerce space alongside Google and Amazon.

While the rebrand looks to Facebook’s goals as a tech juggernaut, their namesake platform is still very much a force in the eCommerce space. In 2021 Facebook’s revenue exploded to $85.9 Billion – with nearly half of that coming from US Ad revenue alone. This figure includes all of Facebook’s apps – with WhatsApp messaging and Instagram driving outrageous statistics of their own. Brands and Businesses can find a majority of their customers on Facebook – and by crafting the right message, following the right trends, and with a little bit of know-how– Facebook will continue to be a solid investment for any marketer or marketing department. Today, we’ll review 22 quick tips and trends that you can use to take your Facebook marketing efforts to the next level.

Facebook for B2B marketing, leads, & sales

Facebook has statistics around how business decision-makers are using their app. It is estimated (by FB themselves) that compared to the average user, those decision-makers are 2x more likely to be active daily users. They spend on average 74% more time on the app than others on the platform. Facebook will remain a strong candidate for B2B Marketing in 2022.

Facebook can reach all age groups – but particularly Millennials.

The Millennial generation accounts for the most significant economic block in our economy today (after the Boomers). According to Hootsuite, 72% of Facebook users fall in the 18-44 age bracket. Though claims of declining usage on Facebook propper, Instagram has seen real growth with their users nearly matching the same distribution as Facebook. That means between these two applications—you’re sure to reach the right audience.

Facebook is self-contained Omni-channel Marketing.

Facebook Reels, Stories, and Live allow brands to give their customers and leads a peek into the behind-the-scenes workings of their organizations through real-time videos. Instagram allows for unique and high-quality photos and images. Both platforms enable brands and influencers to partner on programs, products, or other services. No matter how you spin it, Facebook is the perfect advertising medium for your customers; there’s something for everyone.

The future of Shopping is Hybrid; Ads will be too.

According to Facebook, 81% of shoppers in the US have made in-store purchases after seeing a product advertised on Social Media. That number is too large to ignore—US consumers shop online but go into stores to make their purchases. Facebook makes creating, analyzing, adjusting, and capitalizing on your ads a breeze – it’s no wonder it’s such a popular medium for advertisers. According to Statista, 91% of US-based marketers utilize some form of Facebook Advertising.

A picture is worth 1000 words, but a Live Stream brings engagement.

Brand profiles globally show that images account for 72% and 61% of the content on Facebook and Instagram, respectively. Another staggering statistic, to be sure, but according to Instagram’s metrics, their InstagramTV (IGTV) created near-photo levels of engagement and even surpassed traditional video content on the platform in 2021. As Facebook and Instagram refine discoverability and usage for their streaming platforms, integrating Facebook Live and IGTV into your advertising strategy will be critical.

So there you have it—five nuggets of insight on what 2022 is going to look like for Facebook Marketing. These tips only scratch the surface on the possibilities with Meta’s various platforms – and that’s where Prophase Marketing can help. We have a crack team of Social Media Specialists, many of whom are well versed in Facebook & Instagram Marketing. From Paid Ads to engaging content – Prophase has precisely the services you need to bring your social media marketing strategies into 2022. Click the button below to pop over to our Social Media Management page and see for yourself what a partnership with Prophase Marketing can do for you.


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The Client

Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.

The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution

We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.

The Results

  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.

The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

The Client

Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.

The Challenge

Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.

The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Results

  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days

The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

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