Today is all about being online, but what about the traditional way of doing, well, anything? Entertainment went from board games and live shows to apps. Shopping went from going to a store to looking on a website. And mail went from snail mail to mail in an instant. But does that mean direct mail is dead?
The answer is absolutely not! In fact, it can help your business grow. According to Forbes, direct mail is more effective. It’s even more effective with millennials! A recent study showed that about 36 percent of millennials look forward to getting mail. Now when receiving a coupon or a gift, now that’s a great way to get in customers.
Direct Mail also has a better return on investment that is about 30 times more than email! 30 times more! With this affordable option, you can do a lot more with a better response rate.
Give it a shot. Try to stick with the traditional because sometimes that’s better.