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Black Friday and Cyber Monday: Achieving Success in 2021

[vc_section][vc_row][vc_column][vc_column_text]Have you ever browsed social media and came across a recent post of your friends hanging out without you? Maybe you experienced feelings of loneliness, regret, or even resentment.

That’s kind of what it’s like to miss out on Black Friday and Cyber Monday, arguably two of the most anticipated shopping days of the year.

As the holiday shopping season quickly approaches, businesses are scrambling to find ways to maximize their reach and target prospective customers.

To help you get ready for this year’s festivities, we’ve prepared eight surefire tips that will help your business succeed during Black Friday and Cyber Monday 2021.


1. Be Vocal
You can’t assume your customers will know that you have the best Black Friday and Cyber Monday deals of the year; you have to tell them. Letting customers know of your plans for the shopping season well in advance gives them more time to prepare, spread the word, and feel a sense of anticipation!


2. Go Hybrid
In the wake of a global pandemic, many businesses are still unsure if they should offer in-store or online deals. Safety is a crucial element of the customer experience. As much as you may think people will attend an in-person Black Friday event, you may be surprised to find that some customers might prefer browsing online deals from the convenience of their homes.

According to Harvard Business Review, hybrid marketing systems can offer numerous benefits, including increased coverage, lower costs, and customizable approaches. Businesses that maximize a hybrid system will enjoy a significant competitive advantage over rivals that cling to traditional ways of reaching prospective customers.

There isn’t a clear-cut answer to this challenging question. Nonetheless, offering seasonal shopping deals across multiple channels will provide greater reach and higher conversion rates. There is no better time to start a hybrid format for your business than the busiest shopping days of the year!


3. Maximize Social Media Ads
Social media creates a new form of customer experience. Like tailoring traditional marketing efforts to prospective customers, social adverts and digital marketing is an effective tool for your business to receive a quick return on investment.

According to HubSpot, more than 70% of consumers are more likely to purchase a product or service based on social media referrals.

Black Friday and Cyber Monday are overflowing with deals consumers can take utilize. If you are not at the top of their social media feed when they’re browsing, you’re missing out on potential revenue. Invest in social to ensure you are getting the most out of this year’s shopping frenzy.


4. Take Advantage of the Season
Even though Black Friday and Cyber Monday are two of the most popular shopping days out of the year, that doesn’t mean you can’t prolong its glory. Last year amidst the pandemic, companies made the wise decision to start promoting earlier and roll out discounts throughout November.

Here are some social media examples from last year:

• “This year, we’re doing Black Friday all season long” (Best Buy)
• “Black Friday Now” (Target)
• Black Friday “Deals For Days” (Walmart)
• Black Friday “Early Access” (Macy’s)
• “Too great to wait Black Friday deals” (Kohl’s)
• #BlackNovember

According to Sprout Social, there has been a 160.8% increase in the keyword “early” on 2020 Black Friday posts compared to 2019. We can likely expect a similar trend during this year’s shopping season. If your business is looking to find success this holiday season, you should consider extending your Black Friday and Cyber Monday deals!


5. Encourage Engagement
Engagement is one of the telltale signs that your business is making an impact on consumers. Positive engagement can lead to an increase in sales, customer retention, and company reputation. On the other hand, negative engagement can also turn away potential customers and act as a looming cloud over your business.

Offer exclusive deals for those who follow you on social media or who leave you an online review. Host live Q&A sessions. Respond to customer complaints and direct messages. Work with influencers. Repost user-generated content that mentions your business.

There are countless ways that your business can increase engagement! The sooner you pick them up, the quicker you will reel in new customers while satisfying your existing base.


6. Creativity is a Must
In 2021, creativity is one of the most effective ways a business can target potential customers. The most innovative brands will understand how to connect with their customers on social media and find creative ways of leading the conversation instead of riding the wave.

Creativity helps you stand out, especially when competition is high. Companies are competing for every last drop of attention during Black Friday and Cyber Monday. By exercising your business’s creative skills, you’ll be one step ahead in snatching the interest of consumers and creating future opportunities to expand on those efforts.


7. Utilize Various Mediums
Regardless of your intended audience, businesses are seeing the benefit of utilizing various mediums to reach consumers. Social media, email, television, direct mail, pay-per-click (PPC), search engine optimization (SEO), telemarketing, radio, and even old-fashioned print are just a few ways companies are maximizing their reach.

TikTok is a perfect example – this new social media platform is taking the digital world by storm. Brands like Chipotle, the NBA, Red Bull, even Crocs are connecting with younger audiences by creating short but entertaining videos to communicate special deals and announcements.

As the busy shopping season approaches, consider diversifying your marketing efforts by having your team take advantage of other mediums.


8. Give your 110%
It is undoubtedly a unique time for businesses and consumers alike. Black Friday and Cyber Monday are not what they once were. However, despite the challenges ahead, it’s essential to keep your business objectives in mind and strive to uphold excellent customer service.

It may be hard to recognize the benefit of addressing every customer complaint or review. You may find it difficult to enforce safety precautions. The long hours and busy days might be inconvenient for you. Your business’s ability to provide exceptional value for the customer will go a long way. You can be sure of it!

Now Get To It!

You’ve read our tips; now it’s time to put them into action. We wish you lots of success this upcoming shopping season!

Are you looking for additional marketing assistance? Prophase Marketing is ready to help you succeed in 2021. We offer customizable marketing solutions that fit any budget. Our services include social media management, direct mail, website administration, logo creation, and more.

Reach out to us here or give us a call at (866)-268-4959. We look forward to hearing from you![/vc_column_text][/vc_column][/vc_row][/vc_section]

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The Client

Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.

The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution

We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.

The Results

  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.

The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

The Client

Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.

The Challenge

Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.

The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Results

  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days

The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

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