Effectively utilizing social media as a tool for marketing takes commitment. The success of a business through social media takes continuous effort to create interesting content, increase engagement, and to organically grow your audience. You to need to create content that gives your audience a reason to follow. It can be hard to stand out in the busy world of social media. It is important to make sure your content is relevant, interesting, and gives your audience a reason to follow you. One of the most obvious aspects of social media is being social. The way you engage with your audience using social media is vital to creating a lasting relationship with your customer base. This helps your business understand areas of improvement, acknowledge what is working, and to open communication with your customers. It is one thing to create content and to encourage engagement, but it doesn’t mean anything if you aren’t growing your audience. One of the easiest ways to grow your audience on social media is to encourage your existing customers to follow or connect with you online. It is important to remember that when growing your audience, it is about the quality of your audience and not the quantity. Likes and follows don’t always equate to potential revenue. While utilizing social media for your business is little to no cost, it does take a lot of time, strategy, and effort to make it work.