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Rebranding – An Inconvenience or a Necessity?

Rebranding - Inconvenience or Necessity?

When you first started your business, branding might have been the last thing on your mind. We get it; scrolling through tons of fonts to find the perfect one can be very time-consuming or intimidating. No matter how your overall brand started or where it is now, if you’re thinking about rebranding, chances are something isn’t working. Fortunately for you, rebranding is very common! This process can range from switching out your current brand colors, giving your logo a makeover, or simply switching out your brand fonts. Whatever you decide to do, the outcome can offer your business many advantages.

An overall rebranding can benefit your business more than you may realize. The benefits are as follows:

  • Optimize your audience reach: An updated look means an updated audience!
  • You can target a completely new market: If your targeted consumers have shifted in the past few years, you’ll want your new look to reflect that.
  • Keep in touch with the latest trends can ensure constant success & relatability.
  • Increase sales.
  • Improve website navigation & activity: Who wants to navigate an outdated website?
  • Your new philosophy will better represent what your business stands for
Mastercard Rebrand

How Often Should Rebranding Take Place?

Take a moment to think to yourself, are you the same person you were 10 years ago? Well, the same goes for your brand! The industry is evolving fast and at high significance. According to The Brand Leader, even brands that are established household names tend to go through significant brand overhauls every 7-10 years. Companies such as Dunkin Donuts and Uber have successfully rebranded in the past seven years; and small businesses should be no different (according to HubSpot)!

 

How to Rebrand Your Company

Some people think rebranding is detrimental to your current audience/customers. However, it does the opposite! Here are a few steps to start the rebranding process:

 1. Identify Your ‘Problem’ and Know Why You’re Rebranding 

  • Whether it’s an ‘image problem’ or simply wanting to update your current look, you need to decide the reason for the rebrand. A total rebrand will require more thinking and consideration than just changing a color within your logo. Here are a few common reasons why businesses decide to rebrand:

o   Your company has evolved, and you want your branding to reflect that.

o   The market has changed.

o   You aren’t attracting the right customers.

o   It’s been a while!

2. Plan a Strategy

  • Decide what it is exactly that you want to be changed! The most common rebranding elements include a new name, new logo products, new website design, product guides, etc., and anything at the forefront of your business that tells customers who you are.

o   From this point, you’ll want to do your research to understand if you’ll need external help to complete the rebranding.

 

3. Anticipate Questions and Objections

  • Some employees and current customers may not love this change. Avoid confusion by effectively communicating to all parties involved why these changes are being made. Keeping everyone in the loop will make the transition less drastic, whether that’s sending an email campaign taking not of this change or posting on your social media about it.

4. Make the Move! 

  • Once you cross your T’s and dot your i’s, you’ll be ready to make it public!

 

Overall, rebranding your business every decade or so can offer many different benefits
to your bottom line – allowing you to attract better customers, create a better
image for yourself, and create customer loyalty and market leadership.

Luckily, here at Prophase Marketing, we can help you achieve your rebranding goals! We
offer custom logo design, blogs, articles, newsletters, press release writing,
copywriting
, and website design. Click
here to get in touch with us to discuss your rebranding vision!

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"I could not be happier with ProPhase marketing. I'm so happy we found them!"

The Client
Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.
The Challenge
There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.
The Solution
We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.
The Result
  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.
The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

"OMG, You nailed it"!

The Client
Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.
The Challenge
Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.
The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Result
  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days
The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

Shopify

Pricing Starting at $600

Shopify has been around for more than 15 years—with more than two million stores built using the platform—and it’s hard to find a better option for most small businesses looking to get an online store up and running quickly.

Looking to start selling your wares online? Shopify offers unrivaled Ecommerce functionality that comes in a user-friendly package. The Shopify platform is so lightweight you can run your entire business from your phone!

You should use Shopify if: 

  • Want to build an E-Commerce store  
  • Has some products already or knows what they want to sell 
  • Needs help with Fulfillment/ products online 
  • Needs advertising help with their product 

Wix Website

Pricing Starting at $500

You’re looking for a professional-level website at a fraction of the cost. The Wix Platform allows for rapid deployment of your site. Wix is the perfect solution for getting your businesses online presence going as quickly as possible.

You should use Wix if:

  • Starting up your business
  • On a tight budget
  • Want a basic site
  • JUST NEEDS A DIGITAL PRESENCE

Wordpress Website

Pricing Starting at $700

WordPress plugin seamlessly integrates into your WordPress site for easy selling. 

The king of customization, adaptability, and content the WordPress Platform provides your site the ability to grow along with you.

WooCommerce offers a variety of free and paid options that can enhance your store: get real-time shipping rates with the USPS extension, integrate various payment gateways, or add WooCommerce Subscriptions to let your customers subscribe to your product, services, or even your paid newsletter. You can also combine these extensions with any plugins from WordPress to customize your store even more.

You should use WordPress if:

  • Wants a site they can build on
  • Understands the customization of the platform
  • Has an established business
  • Looking to rank fast with SEO

Marketing Dashboard

Gain insight into your combined audience and post engagements across all platforms to easily identify top-performing content and trends in one spot.

Save time and view your scheduled content all in one spot! With our scheduling software, all content is tailored toward each client’s specific social media platform for optimal performance. 

The Client

Hail Shelter Car Covers are the only covers on the market today that truly protect against hailstorms. Many claim to protect against hail, but they just fall short. Until now, the idea of a versatile car cover that protects against hail did not exist. Their covers are engineered with unmatched Multi-Layer designs consisting of three patented, industry-leading, protective materials. The High Impact Absorption Materials are engineered to protect your investment from Hard Impact. They tested well up to Pool Ball (2″) Size Hail.

The Challenge

There is a large market for car covers of all kinds, but our duty was to help this company differentiate itself against competitors. Additionally, they don’t have a physical store – meaning we needed to convince those to purchase something without ever feeling it or seeing it with their own eyes.

The Solution

We’ve focused our social strategy on making known what makes this car cover so great compared to others. We’ve mixed social mediums – graphics, videos, and a contest. We wanted to highlight the emotion between a person and their vehicle and why it’s important to offer their car protection.

The Results

  • Sales have increased, resulting in this company needing a larger manufacturing facility.
  • Instagram & Facebook reach and profile visits have down exponentially from the start.

The Testimonial

“We have been working with ProPhase marketing for almost a year now. We tried to manage all our social media in-house, but it took too much time and was not as efficient. We needed professional help, so I did a lot of research and decided on ProPhase marketing because of their flexible plans. I was immediately impressed with their quality of their product and service. They are extremely professional, courteous, and very knowledgeable in their field. We get many compliments on our posts. The feedback is that the posts are professional, simple so as not to confuse, and consistent. I work closely with my account manager, Paige, and she is awesome! I could not be happier with ProPhase marketing. I’m so happy we found them!”

The Client

Meat Asia BBQ is a growing and developing Brooklyn-based food company specializing in Asian skewers and so much more. They want to build brand awareness and pivot social media content to reflect a more Asian, modern, pop and graffiti style.

The Challenge

Meat Asia is event-based and does not currently have a website. They want to pivot their content to a more eye-catching and graphic style. Overall, the challenge is to create great content that will connect with people and gets them to order their food and attend their events without external information, like a website.

The Solution

We’ve focused on developing the style of the images with a mix of Asian and New York flair. It has included adding their logo to very dynamic art and photography, making memes with manga, and editing “urban” photography with their branding. It’s all about being fun and creative.

The Results

  • Overall, we increased their following by 14% in 21 days
  • On Facebook, we increased their following by 20% in 21 days
  • On Instagram, we increased their following by 14% in 21 days
  • On Instagram, we increased total engagement by nearly 80% in 21 days

The Testimonial

Our Sales Team received a voicemail complimenting their Social Media Specialist on how happy they are with how services are going so far. They reiterated this sentiment with “OMG, you nailed it!” on recent feedback on new content.

Social Media Service Estimate

Please fill out the questionnaire to receive an instant quote on your social media management costs. We appreciate the opportunity!
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